OSBC and Apachecon: ubiquity machine, anyone?

I just realized that the first OSBC Europe is going to happen in the very same days of Apachecon EU. This sucks in so many ways: I know the target audience is somewhat different, but I really don’t think I’m the only one who was planning to attend both.

I’ve been looking with a lot of anticipation to OSBC Europe, and we were also planning to have a booth or something, yet seeing how the OSBC producers didn’t give a dime about colliding with one of the major Open Source events out there it’s not a good sign at all. I’m sure there have been plenty of good reasons to choose those dates, yet I really don’t feel comfortable in having to choose between the two, and I’m sure I’m not alone. Matt, can you share any insights about this mishap?